Comments on Mixing Memory: Implicit Prejudice, the IAT, and the Popular Press...

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A very delayed response to this post...Although i ...

2008-01-02T06:32:00.000-06:00

A very delayed response to this post...

Although i agree with many of the things that you say Chris i can't say i totally agree with your belief that unconscious influences on behavior are almost entirely beyond our control.I know that you might not mean that but the way you say it here creates this impression,that our behavior is influenced by factors over which we can exert no control...

Have a happy New Year.

What is the "popular press" ? Please, Click here a...

2006-11-19T11:55:00.000-06:00

What is the "popular press" ? Please, Click here and look under Homework 6 ; I don't understand what is meant by the "popular press", and I need to know this in order to do my homework. Our professor didn't mention this in class ; and my attempts to ask about this has gone unnoticed. Sorry to bother you with this; I would really appreciate your help.

Thanks,

Jimmy M. Espana

Nice Blog. The EMA paper is finally out, by the w...

2005-06-27T14:43:00.000-05:00

Nice Blog. The EMA paper is finally out, by the way.

(http://www.psy.utexas.edu/psy/FACULTY/Markman/Pubs.html#decmak).

Peace.

Ralph, both IAT and EMA have made predictions abou...

2005-01-24T12:46:00.000-06:00

Ralph, both IAT and EMA have made predictions about people's behavior in various tasks and circumstances, and had those predictions confirmed. Check out the papers on You would do well to read the literature before dismissing the research. You could start with the papers on Greenwald's homepage, or read the paper on EMA that I linked in the post. Both will provide you with demonstrations of the predictive validity of implicit measures.

Posted by Chris

This is all just junk science. It is not really "...

2005-01-24T12:40:00.000-06:00

This is all just junk science. It is not really "measuring" anything. People have correlated the Super Bowl winner to performance of the economy in the coming year, but there is no valid mechanism, so it is just a correlation, and does not prove ANYTHING. IAT is not reproduceable, except on an aggregate scale, and it makes no predictions about the behavior of any individual, whether they have taken the test, or not.

Unfortunately, because it has been written up in the WaPo Sunday magazine, some do-gooder congressman will not seize on it, and use it to justify some new crackpot law.

More junk from social "scientists".

Posted by ralph

I'm all for implicit measures as well, especially ...

2005-01-19T11:47:00.000-06:00

I'm all for implicit measures as well, especially in social cognition. I'd use the Evaluative Movement Assessment, rather than IAT, though, because of the way it's calibrated, and the fact that it can test instances and categories, rather than just categories (I know the IAT folks have come up with ways to test individuals, but they're very iffy). Plus, the Evaluative Movement Assessment correlates with explicit measures to some degree (I think it was about .6 in the paper I linked), and can predict some practical outcomes (e.g., the decisions of undecideds in the gay adoption study in that paper).

Posted by Chris

I wouldn't throw away the IAT for the moment, thou...

2005-01-19T11:37:00.000-06:00

I wouldn't throw away the IAT for the moment, though I too am not overly enthusiastic about it. The thing is that I hate explicit measures of any kind. You just can't ask people if they're racist, empathic, depressed or whatever. The emotional stroop now seems more and more discredited too. What have we left? the Rorschach and TAT? What is happening with the IAT is that lots of comments and critiques are pouring, new statistical and methodological twists, correlations with real life behaviors (eye contact, altruism, etc) and even fMRI (amygdala-prejudice stuff by Phelps). All this is good, and may lead us somewhere. The IAT is just too complicated to explain for the media to report on it, which is also good, the less people know about these methods, the more we can use them safely for our purpose. I understand your skepticism, but I wouldn't say the IAT is a fad, or at least not like phrenology or EMDR. Hey, if you're a "fan" of the cognitive unconscious, there are a lot more methods and results to be suspicious of, like for instance the incredible stuff that Bargh et al always report ;)
Thanks for the blog, it's great.

Posted by onclepsycho