tag:blogger.com,1999:blog-8182098.post109585198178026854..comments2024-03-08T04:09:09.836-06:00Comments on Mixing Memory: Understanding Frames with an Eye Toward Using Them BetterChrishttp://www.blogger.com/profile/08417970139690159046noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-8182098.post-23648801284551260912009-12-16T11:50:28.206-06:002009-12-16T11:50:28.206-06:00出会いパーティー
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Considering some of the historical background, one of Lakoff's achievements was to expand the notion of metaphor from a strictly linguistic interpretation to a wider cognitive one. Still, a lot of people tend to think of metaphors as literary ornaments. In the field of linguistics, this view was/is centran to the Chomskyan paradigm, and the idea that language is domain-specific and can be studied without a consideration of other aspects of cognition (Thus, it is seen as unproblematic that UG focuses on the so-called 'core' and leaves out the 'priphery' of metaphor, idiomatic expressions etc). Of course the cognitive/linguistic aspect must be acknowledged, since language is where we can empirically approach these matters.<BR/><BR/>"The assumption that lies under Lakoff's frame talk is that power derives from the frame -- but maybe, just maybe, the frame derives from power"<BR/><BR/>I do not think Lakoff's point is about causation as implied in the quote above (frame>power vs. power>frame), but about the interplay. Thus, framing is the process of _highlighting_ certain aspects of a situation over others, since human beings seem to interact selectively with their environments. Even if taxes can be truly felt as a burden, does not mean that we have to reinforce this idea linguistically like a mantra. Rather, if we believe taxes to serve some long-term positive function, we need to emphasize a different frame in order to reinforce the motivation.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-8182098.post-1095998971320976512004-09-23T23:09:00.000-05:002004-09-23T23:09:00.000-05:00Chris, I agree with your suspicion about framing t...Chris, I agree with your suspicion about framing talk. Dissolving the notion of self interest into variants of spin doesn't seem very helpful to me. I appreciate Goffman as much as the next guy -- I think he was a genius -- but he had a healthy respect for the non-linguistic. The assumption that lies under Lakoff's frame talk is that power derives from the frame -- but maybe, just maybe, the frame derives from power.<br /><br />Maybe, just maybe, taxation is perceived as a burden because it is felt as a burden -- maybe a liberalism that tries to support a whole structure of entitlements by radically increasing FICA and figuring out how to increase such other regressive taxes as the property and sales tax, at the state level, while colluding in cuts to corporate taxes and, especially, cuts to upper income taxation from the 60 percent in 1980 to the 15 percent in 2004, is a liberalism that is headed for the rocks. <br /><br />The traditional New Deal liberalism that appealed to the self interest of the people who made incomes below the upper 10 percent/20 percentile basically was as amoral as an insurance man's pitch. Basically, it said that the same self interested tactics that served the wealthy -- sluffing off the costs of there industries on third parties, fighting tooth and nail to find tax loopholes, etc. -- are the tactics you should use if you aren't wealthy -- that is, get money for goods and services that advantage you from the people who have that money in this society, who happen to be -- in the upper class. Period. There's no way of tiptoeing around this point with some sweet linguistic frame.Roger Gathmannhttps://www.blogger.com/profile/11257400843748041639noreply@blogger.comtag:blogger.com,1999:blog-8182098.post-1095966854454341172004-09-23T14:14:00.000-05:002004-09-23T14:14:00.000-05:00Very interesting post.Very interesting post.Markhttps://www.blogger.com/profile/04575744386902866631noreply@blogger.comtag:blogger.com,1999:blog-8182098.post-1095914699793334782004-09-22T23:44:00.000-05:002004-09-22T23:44:00.000-05:00It's probably unfair to judge Lakoff's view of fra...It's probably unfair to judge Lakoff's view of frames by reading his political works, which are all written for a lay audience. You might try his 1987 book <EM>Women, Fire, and Dangerous Things</EM> for a more sophisticated look. I think there you will find a better look at the intersection of cultural and individual frames.Chrishttps://www.blogger.com/profile/08417970139690159046noreply@blogger.comtag:blogger.com,1999:blog-8182098.post-1095910030873163002004-09-22T22:27:00.000-05:002004-09-22T22:27:00.000-05:00Very interesting post! I'm familiar with Goffman ...Very interesting post! I'm familiar with Goffman and "frames" mainly from the literature on "new social movements." Some NSM theorists have a more complex view of framing than Lakoff seems to. They are big, for instance, on the idea of "frame alignment," a concept they use to pay closer attention to the intersection between a social movement's frames and the frames of its audience.Caleb McDanielhttps://www.blogger.com/profile/07868821086354563705noreply@blogger.com